Kid kustomers

http://books.google.com/books?id=yNFN1OpnkBkC&pg=PA42&lpg=PA42&dq=kid+kustomers+essay+by+eric+schlosser&source=bl&ots=l0ffoC5q86&sig=pawbyIxGxlIJANDc7WJ2b3SejQE&hl=en&ei=WnPcTpKSJ-SN4gTY7LGSDg&sa=X&oi=book_result&ct=result&resnum=8&sqi=2&ved=0CE8Q6AEwBw#v=onepage&q&f=false
"Fast Food Nation" is the name of a book, was written by Eric Schlosser on 2001. In a part of the book, the author talks about kids who became targeted by market. Each child in the US watches TV for 21 hours a week and in average watches 30,000 TV commercial each year.  The explosion in children to advertisement started from 1980 and the idea came from Ray Kroc and Walt Disney who said children can recognize advertisement when they are two years old. The phrase "cradle to grave" came from this idea.
A study on 1991 shows that Joe Camel ( a brand of cigarette) can be identified by six years old children. An interesting result came the following years, it indicates one third on children chose Camel over other brands when they become adult. Explosion to ad for children is the key factor, they should see the advertisement frequently on TV, internet, children's club and billboards. After that, they insist to their parents to buy the product  and force them to purchase what ever they want. It is interesting to know that based on another study ( Ad traction study 2) Taco bell, Pepsi and Nike are the most popular advertisements among kids, but the most favorite TV commercial was Busweiser. These nostalgic childhood memories of a brand will lead them to purchase it for lifetime.

Pepsi Vs Coca Cola

This advertisement is made by pepsi company. It shows how people even children understand Coca Cola is not a good drink and they prefer Pepsi over Coca Cola. At the beginning you can see a child in undeveloped country goes to vending machine to buy his drink. The atmosphere of the ad shows that the boy is not from wealthy family and each coin is important for him. Even with his situation, he does not accept Coca and he uses Coca as a ladder. Another brilliant idea to show the superiority of Pepsi over Coca is the order on the vending machine, Pepsi is at higher level and Coca is below it. By the way, this commercial was banned and did not broadcast.

How Men Talk to their Wives on the Phone

Very funny advertisement. It shows how Total gas station takes care of its customers. I like the way that this advertisement transfer its message to audience. At the end, you can see every customer with a request even the odd request ( talking over the phone instead of customers) are happy and leave the gas station happy and satisfied.

Remember 25th of November

25th of November is international day for the elimination of violence against women. Three sisters (Mirabel sisters) in Dominican Republic started this movement on 1960 against dictator Rafael Trujillo. On November 25, 1981, American women's activists had remarked this day as a day for fighting violence against women. This day officially became international day from December 1999 by the UN and designed to aware people about women's rights and their problem in the society. Rape, sex harassment at workplace, and domestic violence are common forms of violence against women.
Women aid made this short and at the same time influential film to aware people about violence against women. As they mentioned at the end of the movie, two women die each week because of domestic violence. ISN'T IT TIME TO SAVE THESE WOMENS' LIFE? WHAT CAN WE DO TO SAVE THEM?

False Advertisement

http://www.businessmantra.net/false-advertising.html

Very informative article about forms of false and deceptive advertisements. Growing competition between big companies misleads them to practice deceptive advertisement.  Some forms of false  advertising which are used by big companies are:
1)Bait and Switch: attractive offer with higher price than the actual cost.
2)Buy one Get one free: usually the price of the first item is doubled to cover the cost of the second one.
3) Misrepresentation techniques: like showing a beauty model that reduced weight by using their product in short time.
4) Inflated price comparison: this technique is most common in the market. Retailers raise the price of the product at the beginning and then offer it with the lower price. Loyalty cards and membership cards are example of inflated price comparison.
FTC (US Federal Trade Commission) as a regulator of the market asks people to report any false advertisement to them by submitting the original copy of it.

Deceptive Commercial

CBS reports about deceptive commercials by one credit report company. The name of company is free credit report. From its name and its advertisement, consumers wrongly understand that the credit report provided by this company is free, but in fact it is not. This company charges each costumer for $14.99. Clients complain that when they say it is free, it should be free, otherwise they should inform customers. Annual credit report is another company that gives FREE credit report to people annually, but if they want more reports before one year, they should pay for it. Annual credit report in its advertisement asks people to be aware of these kinds of deceptive advertisements.

Deceptive Advertisement

www.econedlink.org/lessons/index.php?lid=663&type=student

This article is a about deceptive advertisement. Deceptive advertisement means a form of trickery involvement for selling goods and service to consumers. This tricky message can be a WEASEL WORDS which means meaningless words. Weasel words are the words that make a claim look legal to listener or readers.  Deceptive advertisment under federal law has three characters:

a) Ads which give false belief 

b)costumers chose different goods or service if ad was not deceptive. 

c)Deceptive ad result in injury and harm for customers and other businesses.

Government and market are two main regulators for stopping deceptive advertisements. Governments establishe the laws and competitive market check other companies' ads.

One example for deceptive advertisement is medication that give this message to the customers, "our medicine helps to control the pain". Controlling does not claim to stop or cure the pain. This kinds of advertisement are considered as a deceptive which is illegal. It is not legal because it has misrepresentation and it does not disclosure all the information associated with the use of product.  

Advertisement Techniques

http://buzzmarketing.com/2010/11/26/advertising-techniques/
An interesting article about different kinds of advertisement and its techniques.
The more common techniques for advertisement are:
1. INTERNET ADVERTISEMENT: Best way to catch attention is flash animation, motion and videos.
2. DIRECT MAIL: make the mail like newsworthy content letter.
3. WRITING AS ADVERTISEMENT: certain attractive words; like you, this, amazing, discover, ....
4. TV AD: provide response medium like website, telephone, SMS,....
5. PR: 6 more powerful than other techniques (people paying more attention)
6. PRINT ADVERTISEMENT: newspaper, magazine
7. RADIO: saying the brand name more often.
8. WORD OF MOUTH OR BUZZ: im lovin it for MC Donald.

Yummy Commercial

Did you think why hamburgers are so nice and delicious in the commercials?
Have a look at this video, it is so interesting.

Critical Advertisement

This advertisement was broadcasted in middle east. It is about a lady with dark brown skin who is graduated from university in journalism. She said that her only obstacle to her dream was her skin. She uses fair and lovely cream to whiten her skin. At the end of the advertisement, she looks happy and successful. This advertisement brainwashes viewers that people with white skin are only idol and icon in the society.

Apple's Macintosh Commercial

It is very influential advertisement about first Macintosh on 1984. This ad emphasizes how Apple company changed lifestyle of people in the world. The ad shows people are slaves of big brother(maybe big brother is IBM, their only competitor), but suddenly one person arrives and opens peoples' eyes to the new world.

1980 Steve Jobs early TV appearance

This short video shows the first appearance of Steve Jobs on TV. In 1980, technology was developing and this video shows how he was amazed when he saw himself on a close monitor. I put this video for remembering Steve Jobs who died two days ago.

Interesting Ad for seatbelt

This advertisement is about putting seatbelt while people are driving. The creator of ad had brilliant idea and the way that it can impact the audience. It shows that seatbelt can protect people like a family. At the same time it emphasizes on value of individual's life for other member of the family.

The Very First Advertisement

http://www.independent.co.uk/news/the-first-ad-on-television-1601624.html 
The article is on Independent news and it reviews the first advertisement on September 22, 1955. we can say that today is TV advertisement's 56th birthday.  The advertisement was 70 second ad for toothpaste in Britain. This article explains the detail of the ad for readers.

Hello All

Hello my classmates,
My name is Hamideh and I am from Iran. My major is business administration and this is my second semester at AUD. I almost finished my college studying psychology at Chaffey College, California. I hope we all enjoy this course and learn all the materials that our instructor provided.