Kid kustomers

http://books.google.com/books?id=yNFN1OpnkBkC&pg=PA42&lpg=PA42&dq=kid+kustomers+essay+by+eric+schlosser&source=bl&ots=l0ffoC5q86&sig=pawbyIxGxlIJANDc7WJ2b3SejQE&hl=en&ei=WnPcTpKSJ-SN4gTY7LGSDg&sa=X&oi=book_result&ct=result&resnum=8&sqi=2&ved=0CE8Q6AEwBw#v=onepage&q&f=false
"Fast Food Nation" is the name of a book, was written by Eric Schlosser on 2001. In a part of the book, the author talks about kids who became targeted by market. Each child in the US watches TV for 21 hours a week and in average watches 30,000 TV commercial each year.  The explosion in children to advertisement started from 1980 and the idea came from Ray Kroc and Walt Disney who said children can recognize advertisement when they are two years old. The phrase "cradle to grave" came from this idea.
A study on 1991 shows that Joe Camel ( a brand of cigarette) can be identified by six years old children. An interesting result came the following years, it indicates one third on children chose Camel over other brands when they become adult. Explosion to ad for children is the key factor, they should see the advertisement frequently on TV, internet, children's club and billboards. After that, they insist to their parents to buy the product  and force them to purchase what ever they want. It is interesting to know that based on another study ( Ad traction study 2) Taco bell, Pepsi and Nike are the most popular advertisements among kids, but the most favorite TV commercial was Busweiser. These nostalgic childhood memories of a brand will lead them to purchase it for lifetime.