Saturday, October 22, 2011

Advertisement Techniques

http://buzzmarketing.com/2010/11/26/advertising-techniques/
An interesting article about different kinds of advertisement and its techniques.
The more common techniques for advertisement are:
1. INTERNET ADVERTISEMENT: Best way to catch attention is flash animation, motion and videos.
2. DIRECT MAIL: make the mail like newsworthy content letter.
3. WRITING AS ADVERTISEMENT: certain attractive words; like you, this, amazing, discover, ....
4. TV AD: provide response medium like website, telephone, SMS,....
5. PR: 6 more powerful than other techniques (people paying more attention)
6. PRINT ADVERTISEMENT: newspaper, magazine
7. RADIO: saying the brand name more often.
8. WORD OF MOUTH OR BUZZ: im lovin it for MC Donald.

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