False Advertisement

http://www.businessmantra.net/false-advertising.html

Very informative article about forms of false and deceptive advertisements. Growing competition between big companies misleads them to practice deceptive advertisement.  Some forms of false  advertising which are used by big companies are:
1)Bait and Switch: attractive offer with higher price than the actual cost.
2)Buy one Get one free: usually the price of the first item is doubled to cover the cost of the second one.
3) Misrepresentation techniques: like showing a beauty model that reduced weight by using their product in short time.
4) Inflated price comparison: this technique is most common in the market. Retailers raise the price of the product at the beginning and then offer it with the lower price. Loyalty cards and membership cards are example of inflated price comparison.
FTC (US Federal Trade Commission) as a regulator of the market asks people to report any false advertisement to them by submitting the original copy of it.