Advertisement Techniques

http://buzzmarketing.com/2010/11/26/advertising-techniques/
An interesting article about different kinds of advertisement and its techniques.
The more common techniques for advertisement are:
1. INTERNET ADVERTISEMENT: Best way to catch attention is flash animation, motion and videos.
2. DIRECT MAIL: make the mail like newsworthy content letter.
3. WRITING AS ADVERTISEMENT: certain attractive words; like you, this, amazing, discover, ....
4. TV AD: provide response medium like website, telephone, SMS,....
5. PR: 6 more powerful than other techniques (people paying more attention)
6. PRINT ADVERTISEMENT: newspaper, magazine
7. RADIO: saying the brand name more often.
8. WORD OF MOUTH OR BUZZ: im lovin it for MC Donald.

Yummy Commercial

Did you think why hamburgers are so nice and delicious in the commercials?
Have a look at this video, it is so interesting.

Critical Advertisement

This advertisement was broadcasted in middle east. It is about a lady with dark brown skin who is graduated from university in journalism. She said that her only obstacle to her dream was her skin. She uses fair and lovely cream to whiten her skin. At the end of the advertisement, she looks happy and successful. This advertisement brainwashes viewers that people with white skin are only idol and icon in the society.

Apple's Macintosh Commercial

It is very influential advertisement about first Macintosh on 1984. This ad emphasizes how Apple company changed lifestyle of people in the world. The ad shows people are slaves of big brother(maybe big brother is IBM, their only competitor), but suddenly one person arrives and opens peoples' eyes to the new world.

1980 Steve Jobs early TV appearance

This short video shows the first appearance of Steve Jobs on TV. In 1980, technology was developing and this video shows how he was amazed when he saw himself on a close monitor. I put this video for remembering Steve Jobs who died two days ago.

Interesting Ad for seatbelt

This advertisement is about putting seatbelt while people are driving. The creator of ad had brilliant idea and the way that it can impact the audience. It shows that seatbelt can protect people like a family. At the same time it emphasizes on value of individual's life for other member of the family.